Sharing my testimony, in front of 100s of concerned citizens and a few dozen policy-makers on the Clean Air Committee, gave me ALL the feels.

Last week, Conservation Colorado, a leading defender in Colorado’s natural resources, reached out to me and asked if I would testify to the Clean Air Committee about incorporating a new policy that would allow for 9% of car lots to be dedicated to low-emission and zero-emission vehicles. Of course, I said yes! Considering I am not in a position to purchase an electric car, I could at least advocate the need for more of them in the marketplace for those who are currently shopping for a new vehicle.

The hearing was held at the Department of Public Health & Environment, with a room of hundreds of concerned citizens and a few-dozen policy makers. When my name was called, I addressed the room as a concerned citizen of Denver, and also, a millennial! There were a lot of older individuals than myself, and I think that having representation from a younger age-group who are stepping into this space of buying cars was something of significance. While many concerned individuals focused their testimony on clean air, climate change, I took the unique approach with highlighting consumer behaviors. In my experience, speaking about environmental concerns doesn’t always move the needle, but money and our economy sure does!

I advocated that we need a healthy balance of empowered business initiatives, progressive policies, and informed consumer behaviors. My rhetoric was positive towards boosting our economy through the demand for low and zero-emission vehicles, all while benefitting the health of our citizens and states future. I did it with respect, a smile, and a touch of sass! You can read my testimony below, and maybe find some inspiration in getting involved with your local politics!


Read My Testimony:

Advanced Clean Car Rulemaking Testimony by Phoebe Loyd


Greetings. My name is Phoebe Loyd. I am a resident of here in the city of Denver and I am speaking as a concerned citizen, and as a millennial. I am here to support you in the decision should you choose to you to adopt low emission and zero emission vehicle standards in the Advanced Clean Car rulemaking.


I personally would like to see our automobile marketplace have more options. The majority of automobile companies with names like Ford, Volkswagen, Volvo, BMW, Toyota, Nissan, and General Motors, have all committed to incorporating electric vehicles with low to zero emissions within their fleets. The variety of styles, models, and price ranges make it so that these types of vehicles are now more accessible to the average consumer. No longer are the days that we have to choose between just a Prius, or a Tesla. In 2019 Subaru will release the plug-in hybrid CrossTrek, which will only be sold in states with ZEV standards. Having an active outdoors community here, we should not pass up the opportunity to capitalize on those sales.


A reason for this design shift is because these companies are adopting Corporate Responsibility Standards, specifically to address concerns that were laid in the Paris Climate Agreement. In the state of Colorado, we have also set our own sustainability goals, one of them being air quality. We can help reach these goals by providing access and education on the car lot for consumers to make more diverse and informed decisions.


With Colorado’s electric vehicle tax-break, we also now have the potential to reach our city’s sustainability goal by reducing our single occupancy vehicles. Through incentivizing the purchase of an electric vehicle, various ride sharing programs like Uber and Lyft, will help drivers afford to invest in a career – while creating jobs that takes more drivers off the road. With this policy we can help facilitate a solution for this multifaceted issue regarding emissions, job creation, and reducing commuter vehicles.


If consumers are not made aware of ALL their options before committing to buying a car, they do not have all the relevant resources to make a smart purchase. It is part of our governing entities role to help inform citizens on how to address our sustainability targets, as well as assist in promoting the idea of purchasing a vehicle that does not negatively affect air quality, both for the health of the citizens and our state’s future.


If we want to see this city and state improve our own standards and stick to our goals, than this shift will have to be a collective effort. From introducing local policy, inspiring business initiatives, and empowering consumer behavior, one will not succeed in changing the marketplace without the other. I personally am in the market for a new car, and I feel constrained with the lack of options that are out there that align with my lifestyle and values. With the demand for these types of vehicles rising, we must implement smart policies that will help accelerate local auto-dealership businesses in their sales. It’s a win-win.


For these reasons, I would ask that the Commission use this rulemaking to consider the adoption of the LEV/ZEV standard. Thank you for your time.